Bumble's first cafe and wine bar, which opened in New York this past summer, could also pave the way for more third-party restaurant partnerships for its apps. That expansion could differentiate it from Match's apps, generate fresh advertising revenue, and even support the integration of 'social shopping' features.ДЄ recent partnership with Snap ( NYSE:SNAP), which integrated Snapchat's augmented-reality lenses into its video calls, highlights the company's growth potential beyond swipe-based dating. In the future, the combination of BFF, Bizz, and other new non-dating features could support Bumble's evolution into a female-oriented social network. Wolfe Herd noted that Bumble could eventually monetize BFF with ads. Last quarter, Wolfe Herd said that 10% of MAUs were already using BFF, indicating it had 'immense permission to be a much broader brand for friend-finding, and ultimately, a broader woman's lifestyle brand.'Д«umble hasn't directly monetized BFF yet, but MAUs who accessed both its dating and BFF features generated a 30% higher average revenue per user (ARPU) than date-only users last quarter. Two main non-dating features are BFF, which focuses on platonic relationships, and Bizz, which is designed for business connections. Even as the delta variant spread across India, the company's number of monthly active users (MAUs) increased 60% year over year during the quarter. Management doesn't disclose its overseas growth by individual countries yet, but it highlighted India as a major growth market for its namesake app last quarter. It generated 55% of its revenue in North America last year and the remaining 45% from overseas markets. 2023-2024: Expanding its geographic reachД«umble and its smaller app Badoo are currently used across dozens of countries. Its bigger and slower-growing rival, Match Group ( NASDAQ:MTCH), trades at 12 times next year's sales. We should take that estimate with a grain of salt, but the stock looks cheap at 10 times that estimate. Next year, analysts expect Bumble's revenue to rise 24% to $943 million. During last quarter's conference call, CEO Whitney Wolfe Herd said, 'Despite the challenges that the world is facing with the delta variant, we are continuing to see positive trends across our platforms, even in some of the most affected markets.'

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